Where Should You Use Team Headshots?
Staff headshots do more than just make your business look good—
they help humanize it.
Tips for Creating a Cohesive Brand
Over the years, I’ve had so many conversations with people about their headshots and what they think they’ll use them for. Nine times out of ten, the answer is, “Just a profile picture,” and that’s the end of it.
But headshots can do so much more—especially when it comes to showcasing your team. In most businesses, your clients don’t just interact with you; they also connect with the people who greet them, assist them, and support their experience.
Featuring professional headshots of your whole team online adds an extra layer of professionalism and makes your business feel more approachable and trustworthy. It’s a simple way to show your clients that you value every member of your team—and that they’re in good hands, no matter who they work with.
Create a Welcoming and Professional Introduction
Let’s go back to the idea of "just a profile picture." There’s a reason the “About Us” page is always listed as one of the top six most important pages for any website. It’s your chance to give potential clients a little insight into your location, services, and—most importantly—your team. This is where the client relationship really begins.
While providing details and information is essential, people also want to see. Seeing your team helps them imagine themselves working with you and makes the idea of using your services feel more real and approachable.
A professional portrait of your staff creates that first sense of familiarity, letting potential clients feel like they already know who they’ll be working with. Plus, introducing your team members along with their roles and titles shows professionalism and attention to detail. Team headshots not only enhance the polished look of your “About Us” page but also add a warm, friendly touch that makes your business feel welcoming and relatable.
Personalize Your Company’s Online Presence
Headshots are a really effective way to make your social media profiles feel approachable, relatable, and professional all at once. Your online presence is very often the first impression potential clients get of your business. By using consistent, high-quality headshots across platforms like Facebook, LinkedIn, and Instagram, you create a cohesive and intentional look that reinforces your brand identity.
Consistency is key. It helps your audience recognize your business no matter where they find you online. It also shows that you care about the details and take pride in presenting your team in the best possible light.
Featuring your actual team goes a step further by adding a real aspect to your brand. It humanizes your business and helps people feel more connected to those behind the scenes. When people can see the friendly, professional individuals who make up your team, it builds trust and encourages meaningful engagement.
Marketing Materials – Flyers, Brochures, and Email Signatures
Including headshots in your marketing materials—like flyers, brochures, and email signatures—adds a personal and professional touch that makes your business stand out. A headshot on a flyer or brochure helps potential clients feel more connected to the people behind the services you offer. In email signatures, a professional headshot reinforces your brand and puts a friendly face to your name, making your communication more personable. These small but impactful details show that you value professionalism while also emphasizing the human side of your business, helping to build trust and rapport with your
Press Releases and Media Features – Present a Polished Look
Using your headshot in press releases and media features is a great way to present a polished and professional image to a broader audience. Whether you’re being featured in an article, participating in an event, or sharing exciting news about your business, a high-quality headshot adds a personal touch and builds credibility. My clients have used their headshots in media as featured board members and for award recognitions. Having a current headshot in hand is ideal when these opportunities arise. What a better way to support your staff than by making sure each and every one has this asset at their fingertips.
Professional headshots of you and your staff do more than just make your business look good—they help humanize it. Featuring the real people from your team adds a personal touch that builds trust and creates connection. People love to see who they’ll be working with; it makes your business feel approachable and relatable. Whether it’s a warm smile or a confident pose, headshots give your audience a glimpse into the friendly, professional people behind the scenes. It’s an easy way to encourage engagement, spark meaningful conversations, and start building relationships before they even walk through your door.
If you have a question or have an idea for your staff’s headshots, please let me know. Send me an email.
Interested in reading more about headshots read here:
Professional headshots of you and your staff do more than just make your business look good—they help humanize it.